At SIGHTS Swim, your privacy is of paramount importance to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, make purchases, or engage with our services. By using our website, you agree to the terms outlined in this policy. Please read it carefully.

1. Information We Collect
We collect personal information in several ways, including when you place an order, sign up for our newsletter, or interact with our website. The types of information we may collect include:

• Personal Identifiable Information (PII): Your name, email address, phone number, shipping address, billing address, and payment details.

• Non-personal Identifiable Information: This includes information about your browser, IP address, and browsing behavior on our site, which helps us improve the user experience.

2. How We Use Your Information
We use the information we collect for the following purposes:

• Order Processing: To process and fulfill your orders, including shipping, billing, and customer support.

• Improving Our Website: To personalize your experience and improve the functionality of our website based on your preferences and feedback.

• Marketing and Communication: To send you promotional emails, newsletters, or special offers that you have opted into. You can unsubscribe from these communications at any time.

• Legal Compliance: To comply with legal obligations or to protect our rights and interests.

3. Sharing Your Information
We do not sell, trade, or rent your personal information to third parties. However, we may share your data with trusted partners and service providers who assist us in operating our business, such as payment processors, shipping companies, and email marketing platforms. These third parties are obligated to use your information solely for the purposes of providing services to us.

We may also disclose your information if required by law, such as to comply with a subpoena, legal process, or to protect our legal rights.

4. Data Security
We implement a range of security measures to protect your personal information. This includes encryption of sensitive data (such as payment details), secure servers, and regular audits of our systems. While we take every effort to protect your data, no method of transmission over the internet is 100% secure. By using our site, you acknowledge that there are inherent risks in data transmission.

5. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your experience, analyze trends, and track your activities across our site. Cookies are small text files stored on your device that help us remember your preferences, improve website functionality, and provide personalized content. You can choose to disable cookies through your browser settings, but please note this may impact the functionality of the site.

6. Your Rights and Choices
You have the right to:

• Access: Request access to the personal data we hold about you.

• Correction: Request that we correct any inaccurate or incomplete data.

• Deletion: Request the deletion of your personal data, subject to certain legal exceptions.

• Opt-out of Marketing: Unsubscribe from our marketing emails at any time using the "unsubscribe" link in the email or by contacting us directly.

If you wish to exercise any of these rights, please contact us at [insert contact email]. We will respond to your request in accordance with applicable law.

7. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including for legal, accounting, or reporting purposes. When we no longer need your personal data, we will securely delete or anonymize it.

8. International Data Transfers
As a global brand, your personal data may be transferred to and processed in countries other than your own. By using our website and submitting your information, you consent to these transfers, in accordance with this Privacy Policy.

9. Third-Party Links
Our website may contain links to third-party websites that are not operated or controlled by us. Please be aware that we are not responsible for the privacy practices or the content of such external sites. We encourage you to read the privacy policies of any third-party sites you visit.

10. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated revision date. By continuing to use our website after such changes, you agree to the updated Privacy Policy.

11. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at: